The Ad Threat

Advertising has alarming effects on children and families, but parents can educate their kids on how advertising works and empower them to resist its worst influences.

When was the last time one of your kids whined or pleaded or put on the cute expression you can’t resist in order to get you to buy them something at the store? Or maybe you have a teenager who likes to “educate” you on the coolest styles, trends, and brands. These are almost universal family rituals. And the pressure from the younger generation often works.